Although you want to get into the spirit of things by giving out beautiful greeting cards, never forget that some holidays aren’t holidays for everyone.
Consider Christmas. While most Americans celebrate this holiday, others don’t for religious, cultural, or personal reasons. For these people, a Christmas greeting card may be considered insensitive. If you can, get to know your customers on a more personal level to avoid such faux pas. You may also want to craft your cards with a neutral theme, both in design and message. Continue reading