Although you want to get into the spirit of things by giving out beautiful greeting cards, never forget that some holidays aren’t holidays for everyone.
Consider Christmas. While most Americans celebrate this holiday, others don’t for religious, cultural, or personal reasons. For these people, a Christmas greeting card may be considered insensitive. If you can, get to know your customers on a more personal level to avoid such faux pas. You may also want to craft your cards with a neutral theme, both in design and message. Continue reading
Maintaining customer connection through corporate greeting cards might seem easy— get a designer, know the address, have the cards delivered, and voila! You’re on top of your customers’ minds.
Sadly, the reality is not as simple as you might think. One error can put your customers off, and create a negative opinion of you. Here are some mistakes to avoid: Continue reading
As a business owner, it’s likely you rely on the Internet for information about industry trends, and even for news and updates on your competitors. Technology is definitely an extremely useful tool. No need to waste time and effort—information is practically at your fingertips.
However, some things just cannot be substituted with technology. For instance, when it comes to greeting your customers a “Happy New Year” or a “Happy Valentine’s Day,” e-cards can feel a bit impersonal, no matter how convenient it is to send one. Continue reading
Business cards have been an important networking tool for companies and professionals since the 17th Century. They were first used in Europe to announce the impending arrival of a businessman or aristocrat. Business cards nowadays are used quite differently; you can see them being distributed in tradeshows and meetings by businessmen and professionals for various reasons. Continue reading
In the American sitcom Cheers, a neighborhood bar promises patrons service with a smile, a friendly wisecrack, and a warm environment where everyone knows each other. The establishment also features a bartender who’s ready and willing to listen to customer woes. They may not have meant to, but the writers created the perfect formula for winning repeat customers. Every business that wants to win customer loyalty should strive to capture the magic of this fictional pub in Boston. Continue reading
Being diagnosed with cancer or a life changing illness is the start of a tough battle for the patient and their loved ones. Some business operators may even be touched by the stories of cancer or serious illness survivors and find ways to help those still deep in the fight. Sending them special corporate greeting cards is one option to signify such a social commitment, but you must work on the message component.
Out of Place
Creativity often flows when you’re trying to write something, but dealing with people with illnesses requires a very delicate approach, even if the recipient is a loyal customer. As such, you cannot use the card to offer advice, make a sermon, or talk about passing. The backlash affecting your business may be irreparable because of insensitivity. Continue reading
Customers, both new and returning, are any businesses’ most important asset; without them, the business wouldn’t exist. Many businesses focus on gaining new customers, however, retaining as many return customers as possible means that you will continue to have a source of income even if attracting new customers becomes difficult.
Another advantage to customer retention is that it can actually be a lot easier to do. The following points sum up the ideas behind good customer retention strategies: Continue reading
Every business owner who has successfully made a sale with a customer will want to keep in touch with them to stand a chance of repeat business. In some cases, the customers themselves can spread the good word about your operation and encourage other people to check you out. One way to sustain the ties will be to furnish them some corporate greeting cards. But how do you craft the item and make a lasting impression on your present and future customers? There are some cardinal elements to keep in mind. Continue reading
Fueled by the widespread use of smartphones and tablets, people’s habits have forever changed. It’s no surprise that customers are now expecting a more personal experience in everything they come across: TV, music, customer service—clearly, the one size fits all method is at an end. Customization is here to stay. Continue reading