As the world gave way to instant messaging and e-mails, the practice of sending lovingly crafted cards and letters is slowly fading to become part of an older world, where vinyl records and vintage cars belong. With the influx of emails and texts a person receives every day, it’s not surprising that most people nowadays feel excited about the idea of receiving customized greeting cards.
Hand-written letters and greeting cards could be considered as art forms, and if you think about it, they are the most personal kind of communication after face-to-face interaction. The ink flows from the pen, fingerprints are left on paper, and writers forgo spontaneity for carefully composed lines and phrases. The thought that a tangible object can travel from your hands to another’s is touching, and in this modern age, almost quixotic.
As the author Haruki Murakami once wrote, “How wonderful it is to be able to write someone a letter! To feel like conveying your thoughts to a person, to sit at your desk and pick up a pen, to put your thoughts into words like this is truly marvelous.” Receiving a written note is made more precious because it has become a rarity. Now, sending a physical card or letter may take more time and effort, but it also tells clients, friends, and loved ones how important they are to you, and how much you value them.