As a business owner, it’s likely you rely on the Internet for information about industry trends, and even for news and updates on your competitors. Technology is definitely an extremely useful tool. No need to waste time and effort—information is practically at your fingertips.
However, some things just cannot be substituted with technology. For instance, when it comes to greeting your customers a “Happy New Year” or a “Happy Valentine’s Day,” e-cards can feel a bit impersonal, no matter how convenient it is to send one.
What your customers will appreciate more than run-of-the-mill e-cards are customized greeting cards sent to them the traditional way: via snail mail. For many, nothing compares to opening their mail box and finding a colorful envelope with their name and address on it. They will feel even more special if the card comes with a personalized message which conveys real warmth and appreciation.
While it may be tempting to use the cards to promote a new product or service, you should refrain from doing so, as this could only turn your customers off. Instead, simply state that you appreciate the business and support that the customer has given, and that you look forward to working with them for more years to come.
For more information you can visit http://www.ClientRetentionInc.com or call us directly at 916-771-5600.