While this move is essentially a form of marketing, business owners should keep in mind that their intended recipients should feel special upon receipt of the card. Throwing in even a subtle sales pitch in there is defeating the purpose, so at all costs, they should leave the sales pitch at the door. Something to help customers feel special is for entrepreneurs to add a personal touch to their cards. Here are critical pointers for personalized business greeting cards for customers:
Keep it professional
A card displaying a photo of employees in full-on Christmas garb (like those famous sweaters in Bridget Jones’ Diary) may seem like a cute idea, but business owners should still keep things professional. After all, they do have a brand and image to protect. As such, it’s recommended they keep things business-like and choose a card depicting a photo of traditional and beloved Christmas scenes like a snowman or a cabin covered in snow.