One way a business person can keep in touch with his or her customers is through customized greeting cards. Although there are email-cards available, there’s nothing like a nice greeting card sealed in an envelope to make your customers feel extra special.
Here’s how to start getting your customers the perfect, customized greeting cards that will keep them pleased with a more personalized message:
Quality cards – buy high-quality greeting cards that balance the look of design artistry and professionalism.
Update contact details – make sure that your address book is up-to-date. Check the spelling of their names and addresses and make sure to send them to the right people.
Hand signatures – while latest technology allows you to affix your signature, go the extra mile and sign them personally. This will show how much effort you give in reaching out to them.
Traditions and holidays – do a background check of your clients. Not all of them celebrate Christmas. Some observe Hanukkah or Kwanzaa. Being sensitive to their cultural and religious background shows that your company values its customers beyond the ideals of profit.
No rushed mails – send your greeting cards on time – not earlier or later. Don’t send a Christmas card when Christmas has already passed or the day before. Save it for next year.